top of page

Senior Paid Search Account Manager

Toronto, ON, Canada

Job Type

Full-Time

Workspace

Hybrid

About Us

Axiom Media is at the forefront of digital advertising, specializing in digital media solutions that drive results. Our mission is to harness the power of technology and data to create highly targeted and effective advertising campaigns for our clients while embracing an internal culture of innovation, creativity, and collaboration.

About The Role

We are seeking an experienced and innovative Senior Paid Search Account Manager to join our dynamic digital marketing team. The ideal candidate will have a proven track record of developing and managing successful paid search campaigns and a deep understanding of the digital advertising landscape.


As a Senior Paid Search Account Manager, you will be responsible for planning, executing, and optimizing paid search media campaigns across various platforms to achieve our clients’ marketing objectives. You will work closely with internal and external teams to ensure that our paid search campaigns are aligned with the overall marketing strategy and deliver maximum ROI.

Key Responsibilities

  • Develop and execute comprehensive paid search strategies across multiple platforms and campaign formats, including Search, Performance Max, Demand Gen, Shopping, and YouTube.

  • Manage and optimize large-scale Google Ads and Bing Ads campaigns

  • Oversee product feed management and optimization within Google and Bing Merchant Centres, as required

  • Analyze campaign performance data to identify trends, insights and opportunities

  • Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives

  • Provide strategic recommendations to clients and internal stakeholders

  • Manage budgets and allocate resources effectively

  • Conduct A/B testing to determine the most effective strategies

  • Develop and maintain relationships with media vendors and partners

  • Prepare and present campaign performance reports to stakeholders

  • Ensure compliance with industry regulations and standards

  • Troubleshoot and resolve any issues related to campaign execution

  • Stay up-to-date with industry trends and best practices

  • Mentor junior team members and contribute to the growth of the paid search department

Requirements

Qualifications:

  • 5+ years of experience in paid search management, with a focus on Google Ads and Bing Ads

  • Proven expertise in managing large budgets and driving ROI for clients

  • Strong analytical skills with experience in data-driven decision making

  • Proficiency in Google Ads, Bing Ads, Google Merchant Center, and Google Search Console

  • Experience with SEM/SEO tools such as SEMrush and SimilarWeb

  • Familiarity with product feed architecture and management

  • Experience with bid management platforms (e.g., Kenshoo, Marin)

  • Excellent communication and presentation skills

  • Strong project management and organizational abilities


Preferred Qualifications:

  • Google Ads and Bing Ads certifications

  • Experience with Amazon Advertising and social media advertising platforms

  • Familiarity with A/B testing and conversion rate optimization techniques

  • Advanced knowledge of Google Analytics and Google Tag Manager

  • Demonstrated ability to leverage and develop workflow efficiencies such as reporting automations, Google Scripts or automated rules to improve client results and campaign management effectiveness

What We Offer

  • Competitive salary with performance bonuses

  • Health insurance, and professional development opportunities

  • A vibrant work environment with room for growth and advancement

  • Hybrid work environment

Additional Information

Axiom Media is an equal opportunity employer.


Interested candidates should submit their resume, a cover letter highlighting their interest and any relevant experience via email to hello@amistrategy.com.


We thank all candidates for their interest in Axiom Media, however only those candidates selected for an interview will be contacted.

bottom of page